This year marks the 50th anniversary of man landing on the moon. We've never stopped exploring the stars.

Six epoch-making firsts

We should remember that July 25, 2019, at 1pm. This is a milestone enough to go down in China's space history. This is because China's private commercial spaceflight has achieved 6 firsts:

China's first private orbital-class carrier rocket was put into orbit.

China successfully launched its first private commercial space mission with multiple satellites into orbit.

China's first landing test of automobile and private space;

The first Chinese car product to enter space;

Space first received human aspirations;

Chinese owner fires rocket for first time.

China's previous two tests of private orbital-class launch vehicles were unsuccessful. This time, "Chang 'an Auchan" finally soared to the sky, domiantly declared that China's private commercial space opened a new chapter. After mastering the orbital class launch vehicle, it means that China's private launch vehicle can successfully send customers' commercial satellites into space and realize commercial value.

This time, don't ask me what I'm doing. Because of China's private rocket not only realizes the successful launch and high precision orbit for the first time more than one arrow star orbit, but also realized for the first time back to the video advertising, coupled with the rocket body outside conspicuous brand collection, so to speak, this is a zero breakthrough in China's private carrier rocket, is also a cosmic marketing development.

And who's behind the marketing? Can not help but caused the marketing circle questioning.

1 Mr. Spectacle in the Eyes of the world

Ifeng.com, a media that is never absent on big events, is the driving force behind the marketing, which is both unexpected and pleasant. As an authoritative global Chinese media, Ifeng.com has won public praise and trust through years of accumulation. And that sets it apart from its competitors as a global, inclusive and open Mr. Spectacle:

Jiang Song case ifeng.com directly to the Tokyo trial site, uphold an objective position in an all-round replay of the tragedy, help justice; During the twists and turns of the US presidential election, Ifeng.com broadcast the danger of Trump's victory and revealed the highlights and darkest moments of American politics. The national "two sessions" exclusive will be qualified, ifeng.com to the global Chinese, the transmission of China's new era of the strongest voice; Reporting cannes for 9 consecutive years, "Ifeng.com Night" stars shine, and the Creative Festival is the home of Chinese brands; ... Ifeng.com in the reporting of major events and marketing, can be called the industry benchmark. Never restricted by tradition, it has always boldly sought innovation and change, and witnessed many epoch-making moments. This changan Auchan rocket launch, by the Phoenix network can lead the marketing is also reasonable.

A review of the launch reveals a lot of eye-catching marketing: the most obvious is the bright blue paint on the rocket's body and its name, Changan Auchan. It is reported that the rocket payload cabin also placed changan Auchan car to verify the extreme environmental performance of the vehicle body material of equal proportions of the car model, as well as jin Liufu a bottle of good wine commemorative bottles, and even more than 30 changan owners of video blessing, all equipped with cameras and synchronized pictures. Let the customer's products and the earth to an intimate contact, which reflects the originality of marketing.

2. Powerful media that refreshed history

If the Wandering Earth reshaped China's image of interstellar narrative, the Chang 'an Auchan is definitely a typical example of broadening the public's understanding of marketing media. As the rocket flew into space, it also fulfilled its mission of helping brand promotion, opening up a whole new field of marketing.

Why do brands choose Ifeng.com among many media? You can find the answer in a recent ifeng.com report. The Hong Kong-Zhuhai-Macao Bridge was opened in October last year, and Ifeng.com carried out a comprehensive report on the "Century Project" : At this point, the dream of connectivity across the Lingdingyang, which started in the last century, has become a reality, and the convenient connectivity and integrated development of the Guangdong-Hong Kong-Macao Greater Bay Area has more space for imagination. At the same time, Super Passenger set foot on the world's longest cross-sea bridge in south China, witnessed the Mount Everest, one of the seven wonders of the modern world, and looked forward to the far-reaching impact of the Guangdong-Hong Kong-Macao Greater Bay Area on China's future economic and social development.

At the same time, Ifeng.com, which successfully captured the two lions at the Cannes Advertising Festival, has been committed to promoting the good business of Chinese enterprises. In May 2019, Ifeng.com, together with Beijing Hyundai and other partners, created a celebrity parent-child reality show called "China Baby Project". Escort for "national baby" and "family baby", accompany experts and star families to enter the Qinling Nature Reserve, explore the living conditions of giant pandas, and jointly help wildlife protection, and think about the future of coexistence of human and nature.

It is not difficult to see that Ifeng.com is very familiar with marketing with exclusive resources. The launch of this rocket is one of the indispensable conditions for ifeng.com to pay attention to the aerospace industry for many years. Only by sticking to it for many years has ifeng.com gained its special influence in the aerospace field.

Up to now, ifeng.com has always left the impression of "feelings and ideals" to the public. It is the persistence in the field of news for ten years that confirms its feelings and brings temperature to the brand again and again to realize its ideals. Believe in the future, Ifeng.com will make bold attempts, carefully polished, and embrace changes and empowering marketing. While delivering the message, write the marketing story of Chinese brands, reap the public praise of users and realize the social effect, and finally achieve the win-win situation of the brand and the media.