Chen Fengfa's family history: Keep a zero-start mentality

更新时间:2015-09-09 20:31:20点击:221 Famous brand

Hna Group is a product of China's reform and opening up. With the spirit of "dare to venture and try, dare to be the first, and work hard", HNA group has achieved several first places in the field of China's civil aviation reform and opening up. So how did Chen Feng, chairman of HNA Group, get rich?

In 1991, 19-year-old Shen Caixia from Haikou became the first flight attendant of the soon-to-be-established Hainan Airlines. Today, at 46, she is still active on the front line, one of the few of HNA's first flight attendants still "flying".

When HNA bought its first plane back in 1993, we were so excited that tears came to our eyes. Hainan finally had its own airline." Shen caixia said.

The birth and development of HNA are closely related to the reform and opening up and the establishment of hainan province as a special economic zone. In the late 1980s and early 1990s, limited by geographical and economic conditions, There was no local airline in Hainan belonging to the Hainan people, which greatly hindered economic construction and social development. In this context, HNA undertook the aviation dream of Hainan people to reach the world and founded hainan airlines. In October 1992, HNA took the lead in completing the joint-stock reform, becoming the first joint-stock enterprise of CAAC to pass the standardized reform.

Hna's growth has not been smooth. At the beginning of the business, the capital problem plagued the development of HNA. Chen Feng went to Wall Street for many times and finally raised $25 million after many rounds of hard negotiations. Hna therefore became China's first sino-foreign joint venture airline, became "the first person to eat crab".

In the early 20th century, the Civil Aviation Administration of China restructured civil aviation enterprises on a large scale and formed three aviation groups, which accounted for more than 80% of the aviation market at that time. The development space of local airlines like HNA was limited and they were in danger of being "eaten" at any time.

In the face of challenges and opportunities, ON The New Year's Day of 2000, HNA Group was formally established through internal strategic restructuring and began to expand into airports, logistics, aviation leasing and other related industries.

But then another crisis hit, affected by the "9·11" event and "SARS", the global aviation industry several times depression, passenger decreased by 80% year on year. In the face of the crisis, HNA staff continued to fulfill their duties and maintain the record of safe operation, while also beginning to comprehensively transform and develop.

"In hna's history, we have gone through crisis after crisis. After overcoming the crisis, we have gradually grown stronger. Mr Chen said, "the development of hna, benefit from the reform and opening-up and hainan province special economic zone of the historical opportunity, also benefit from the 'aggressive to dare to try, to dare to first, hard work," the spirit, more benefit from the previous hainan provincial party committee, the provincial government's care to caress, and more than 900 Wan Haina fellows of the concern and support, it is the powerful backing, Hna has the confidence to constantly overcome difficulties."

Today, 25 years later, HNA has created a world-class national airline brand represented by Hainan Airlines, and won the Title of "Five Star Airlines" of SKYTRAX for 8 consecutive years. It manages and operates more than 1,500 aircraft, opens more than 2,000 domestic and foreign routes, and manages four airports in Hainan with an annual passenger throughput exceeding 40 million. In total, the government paid more than 60 billion yuan in taxes.