The development of China's aviation industry is very rapid, within a few years, the airline has developed to hundreds of countries and thousands of places, which is the result of the efforts of many people. The name Of Li Jiaxiang is not unfamiliar to those who are engaged in civil aviation. Let's take a look at the history of li Jiaxiang, secretary of the Party Group of China National Aviation Corporation and president of the new Air China.

Born in Zaozhuang, Shandong province, Li jiaxiang has 40 years of military experience and was appointed party secretary of the old Air China in 2000. He combined his military skills with business management. In 2007, Li Jiaxiang put forward the concept of "super carrier", the "power of China civil aviation", under the trend of "open sky", and launched his plan to acquire other Chinese airlines, which also caused numerous obstacles for Singapore Airlines to acquire China Eastern Airlines.

Li Jiaxiang, born in November 1949, joined the Army in January 1969 and joined the Party in May 1970, holding the rank of major general of the Air Force. He is now secretary of the Party Committee of Air China. In November 2000, in order to strengthen the leadership team of Air China, he was selected by the Central Committee and The State Council as the Secretary of the Party Committee of Air China. In October 2002, after the restructuring of Air China, he served as secretary of the Party Group of China National Aviation Corporation and president of Air China.

In an interview with China Entrepreneur magazine, he revealed his management philosophy: management = mathematics + philosophy, mathematics is accounting, and philosophy is the way of thinking. If business managers do not know the way of thinking, they will be "dizzy, to show others".

Air China seats at a high price

Li Jiaxiang's way of accounting, in his update for the Air China update seats, revealed.

In order to make Air China, a partner of the Beijing Olympics, a good impression on high-end foreign passengers on international routes during the Olympics, Li jiaxiang has remodeled the first-class and economy seats on Air China's passenger jets, costing 600,000 yuan and 400,000 yuan respectively.

Why spend so much money? He said, "No one in China can make this kind of chair. It is made by some foreign businessmen. The chairs are natural and can not be burned. In addition, some of the functions of the seat, suitable for air operation, some of the technology is higher than the requirements of the car. Plus, to be honest, the chair is probably not worth that much money for me to look at, that's my personal opinion. But we don't, which shows that there is a problem of technological development. I hope that one day Chinese manufacturers can produce such chairs in our country. If Chinese manufacturers can produce such chairs, they probably won't cost such a price. Because you do not have, so there is a family's intellectual property, technical content and so on this aspect of the added value of the problem. And of course we have to, because what? If we still use the same chairs, we can't meet the need for high-end customers to constantly improve their needs. So, according to the development and change of the market. I can tell you that in the last two years since our transformation, the profit of first class and public class has increased greatly and more than doubled. Our routes to Europe will turn a loss this year, which used to be a loss."

When Li jiaxiang trumpeted the idea of a "super carrier" in 2007, it was clearly calculated carefully. The target of his acquisition was Shanghai-based China Eastern Airlines, which was negotiating a strategic partnership with Singapore Airlines. If Air China succeeds in acquiring China Airlines, it could become China's largest airline overnight, based in the country's capital and its largest commercial city. Li jiaxiang then teamed up with Cathay Pacific airlines to collect chips in H shares and snipe Singapore Airlines into China Eastern airlines.

Constantly voicing fears of a fire sale of state assets

At the same time, he gave an interview to the large number of domestic media, constantly to worry about state-owned assets for sale, and through the book "route", the rationalization and creating your own Air China for the concept of "super carrier" with a stake in China Eastern will, makes the "east new love" by the intense attention to China's social public opinion and detonated cea for sale. Under his careful layout, the east new love was finally held on the 8th of this month on the shareholders' meeting of The Eastern Airlines failed.

Although it is too early to say that Singapore Airlines' plan to buy a stake in China Eastern Airlines has ended, Li Jiaxiang's story of hitting dongxin lovers has gone down in the history of Chinese aviation and is talked about with relish. The above is today's xiaobian to introduce about Li Jiaxiang's family history, after reading whether you feel you have a dream again. If you want to learn more about celebrity brands, stay tuned.